Launched in Paris, France, "FLEUR DE SEL" is a brand started by a globally experienced fashion buyer and designer.

FLEUR DE SEL proudly presents a unique and brand new perspective on fashion design.

The brand name of FLEUR DE SEL tells its own story.

Guerande salt that comes from Brittany, a coastal region in northwestern France, is recognized as the best salt in the world and has been highly celebrated among global food lovers.

This salt is manually harvested by collecting salt crystals from the surface of seawater when temperature and humidity magically match.

This is why the salt cannot be produced in large quantities.

As Guerande is truly rare and precious, it is mostly used as a finishing salt in gourmet cuisine.

Based on the philosophy of creating a harmonious style that puts together a new interpretation of silhouette and material with the latest fashion trend, we adopted the name FLEUR DE SEL.

FLEUR DE SEL offers originality in style with exceptional details, built on the concrete foundation of impeccable patterns. With our responsible manufacturing processes, we also take pride in our excellent quality.

We makes it our core brand value to understand and take in all the different cultures and newness around us.